How a Company Blog Can Be More Useful Than You Think
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What is the best way to start selling your products and services online? Well, that would be setting up a website, an online store, where people can see your prices and products and order them directly. But is it the best way to reach out to and keep in touch with your customers and potential customers? Well, not necessarily – after all, they will probably only visit your website when they actually need something from it. This is OK but not ideal – and this is why you should consider building a blog for your company.
Today, a wide variety of online businesses maintain company blogs, either to let their clientele know of their updates and achievements or to simply keep in touch with them. Businesses of every type, from cosmetics and clothes stores to online lenders and insurance companies, even the Betway online casino has its company blog. Let’s take a look at some of the features that make a company blog useful for your business.
Being found online
One of the best-known slogans of the digital age was uttered by none other than Microsoft founder Bill Gates in 1996, and it says “Content is King”. Words of wisdom, if you ask me, especially because search engines love fresh, relevant content.
Think of how often you update your online store with new products – and compare that with a daily article related to your business. Which one do you think will drive you more visitors from search engines?
When updating your company blog, make sure to stay relevant to your business – if you promote power tools, for example, don’t post updates about celebrities and accidents unless they are relevant to your area of expertise. And make sure to post links to your relevant products and services in your articles, as search engines love those.
Improving your reputation
Creating and publishing content on your blog, content that’s relevant to your area of expertise, will show the world – especially your existing and potential customers – that you know what you’re doing. Keep in mind, though, that your content has to be relevant and valuable – it has to show that you are an expert in your area.
In time, customers will think of your website as a go-to resource when searching for information, and this will have a positive effect on your sales.
How many times have you seen links to certain products from an online store shared on social media? I guess the number is pretty close to zero. But when it comes to valuable, helpful content on a certain topic, your readers (potential customers) are much more likely to share it on their Facebook or Twitter.
And the more shares you get, the more people you reach, and the more potential customers you can attract. These social media shares are a form of advertising your products and services – and the best part is that you don’t have to pay for it.