About Jeff Bezos

Jeff Bezos. He is the Founder and CEO of Amazon (World’s largest internet retail company), Blue Origin (An Aerospace Company) and owner of other businesses through Bezos Expeditions.

Jeff Bezos is also the richest man on earth with over $100B (As at November 2017).

Here are my top 11 lessons from Jeff Bezos. If any of them relates to you, you know the drill. Put it into practice make it work and succeed.

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11 Best Life, Business, Success quotes and lessons from Jeff Bezos

Jeff Bezos on being accountable

“I think one thing I find very motivating — and I think this is probably a very common form of motivation or cause of motivation — is… I love people counting on me, and so, you know, today it’s so easy to be motivated because we have millions of customers counting on us at Amazon.com. We’ve got thousands of investors counting on us. And we’re a team of thousands of employees all counting on each other. That’s fun.”

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Think long-term on life and business

“You can do the math 15 different ways, and every time the math tells you that you shouldn’t lower prices because you’re going to make less money. That’s undoubtedly true in the current quarter, in the current year.

“Another thing that I would recommend to people is that they always take a long-term point of view. I think this is something about which there’s a lot of controversies. A lot of people — and I’m just not one of them — believe that you should live for the now.

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Have no regrets in life

“The framework I found, which made the decision (to start Amazon in 1994) incredibly easy, was what I called a regret minimization framework. I wanted to project myself forward to age 80 and say, ‘OK, I’m looking back on my life. My goal is to minimize the number of regrets I have.’ And I knew that when I was 80, I was not going to regret having tried this. I was not going to regret trying to participate in this thing called the Internet that I thought was going to be a really big deal. I knew that if I failed, I wouldn’t regret that. But I knew the one thing I might regret is not ever having tried. I knew that that would haunt me every day.”

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Be stubborn and flexible in equal measures

“If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.”

Jeff Bezos on how to grow your Business

“There are two ways to extend a business. Take inventory of what you’re good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward.”

“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” Jeff Bezos

“If you don’t understand the details of your business you are going to fail.” Jeff Bezos

Be Different and be better

“One of the things we don’t do very well at Amazon is a me-too product offering. So when I look at physical retail stores, it’s very well served, the people who operate physical retail stores are very good at it…the question we would always have before we would embark on such a thing is: What’s the idea? What would we do that would be different? How would it be better? We don’t want to just do things because we can do them…we don’t want to be redundant.”

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Give your customers a great experience

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” Jeff Bezos

“The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you, it just works.” Jeff Bezos

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the internet, they can each tell 6,000 friends.” Jeff Bezos

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You should be customer focused and not competitor focused

“If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.”

“Keep our competitors focused on us, while we stay focused on the customer.”

Try new things

“If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.” Jeff Bezos

Do something that motivates you and one you are passionate about

“One of the huge mistakes people make is that they try to force an interest in themselves. You don’t choose your passions. Your passions choose you.” Jeff Bezos

“I strongly believe that missionaries make better products. They care more. For a missionary, it’s not just about the business. There has to be a business, and the business has to make sense, but that’s not why you do it. You do it because you have something meaningful that motivates you.”

Innovate, believe in your goals and learn from your critics

“Invention requires a long-term willingness to be misunderstood. You do something that you genuinely believe in, that you have conviction about, but for a long period of time, well-meaning people may criticize that effort. When you receive criticism from well-meaning people, it pays to ask, ‘Are they right?’ And if they are, you need to adapt what they’re doing. If they’re not right, if you really have a conviction that they’re not right, you need to have that long-term willingness to be misunderstood. It’s a key part of the invention.”


Don’t let people who you look up to, whether it is your boss, parents, spouse or friends tell you that you can do it. If you strongly believe in your goals and dreams, just go ahead and do it!

You can’t out of life alive. Follow your dreams, believe and succeed.

Now it is your time to define your Why. If you can take it, you can make it. You can do it!

We hope you enjoyed the read. If you would like us to write about the top 11 lessons learned from your favorite entrepreneur, leader, speaker or influencer contact us or leave a comment below.